ONLINE FITNESS ACCESSORIES BUSINESS

Introduction

The opportunity exists to acquire, by way of an asset and goodwill purchase this on-line fitness accessories (“the Business”).

The Business sells a variety of accessories for the fitness market through Amazon, eBay and its own website. In the financial year 2022-2023 the Business achieved a turnover of £4.9 million with a Gross Profit of £955,000.

Its products are sold across the whole of Europe and its unique selling proposition is driving its exponential sales growth.

Its brand is trade-marked and the vendors have invested and continue to invest heavily in its online presence.

The Business

The Business is based in the north of England but could easily be relocated and its stock-picking, shipping and warehouse functions could be out-sourced.

Key Considerations

• Top tier seller.
• Unique selling point.
• Excellent reputation and trading history.
• Well-known brand associated with high-quality products and service.
• A top ranked, ecommerce website.
• Outstanding SEO that drives considerable traffic to the site.
• Streamlined operations with a deep and trusted supply chain.
• Substantial, growing revenues and healthy gross profit margins.
• Numerous expansion opportunities.

This would make an ideal bolt-on to an existing Amazon seller or experienced e-tailer.

The business sells three product lines and each product line can be sold separately or together.

Asking Price

OIRO £1m plus an amount equivalent to the Stock at Value (estimated at c£200,000).

Reasons for Sale

The vendors have taken the business are far as they can and are seeking new challenges, although they are prepared to continue to work for the buyer if required for a period of time.

Next steps:

If you are interested in receiving further information, please sign and return the attached Confidentiality Agreement. In returning the Agreement we would be grateful if you could provide us with details of your interest in this opportunity along with your funding position.