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Mon, Dec 06 2021 12:24:39 PM  |  /

CO185 - In Ground and Above Ground Swimming Pools and Spas

Business Id:000765     |    Reference: CO185
Business Description



Turner Butler has been appointed to invite offers of purchase for this long established business which offers a broad range of products and technical back up to its customers.

Business Profile:

This long established home based business offers a complete range of high-quality

in ground and above ground swimming pools that are perfect for the home. They also supply luxurious hot tubs, spas, pool equipment and pool maintenance products.

They are suppliers only and are not involved with building or installation.

Customer Service:

The business has maintained a strong commitment to customer service and quality borne out by many positive testimonials.

Key Strengths:

First page Google presence.

Long established with consistent performance figures operating in a very niche sector.

Low overheads, little stock and utilising drop shipping. There is a massive potential for future growth. The business benefits from continual reordering of maintenance products. 

Financial Performance:

Turnover c. £987,000

Gross profit c. £150,000

Adjusted net profit c. £107,000 before a single owner’s drawings

Asking Price:

The asking price is OIRO £325,000 for the Goodwill + SAV.  . The business trades as a partnership.

Advertising and Marketing:

The website ranks on the first page of Google searches. Apart from that there is zero advertising spend.


The business is currently managed by the family members all of whom would be leaving upon sale. They could be replaced  by an owner-manager and one part-time assistant.

Reason for Sale:


Business Information
Turnover:£987,000.00 Annually
Profit:£107,000.00 Annually
Is this business relocatable: No
Business Sector: Hot Tubs Spas and Swimming Pools
Statistic Information
Total Views:
Total Enquiries:
Last Viewed:
Last Updated:
Last Enquiry Made:
Business Profile
Equipment: na
Key strengths: na
Key Opportunities: na
Financial performance: na
Asking Price: 339000
Advertising and Marketing: na
Growth and Expansion: na
Premises: na
Business Hours: Home Based
Employees: na
Support and Training: na

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