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Fri, Apr 16 2021 02:44:24 PM  |  /

Online/E-Commerce Retailer of Own Brand Home,Cooking & Travel Products

Business Id:000478     |    Reference: AI042
Business Description

This relatively young, yet well established and highly respected business/brand has been trading successfully for some 5 years and specialises in the online supply of homewares, travel and kitchen/cooking products/appliances and accessories, supplying the whole of the UK and to a lesser extent overseas. The majority of sales are online retail (circa 87.5 %) with the remaining 12.5% supplied to trade customers.


Based in the North East of England, this dynamic and successful brand is committed to bringing to market the very best in cooking and dining accessories, home and leisure gadgets, and a comprehensive range of travel and storage products and accessories.


The company has enjoyed impressive growth over a relatively short period of time and the brand is growing year by year with more and more product ranges being added.


During the financial year ending May 2019 the business successfully sold an impressive 317,000 units. This volume of sales highlights the strength and market penetration the brand is enjoying. The back office technology the company has invested in is superb and easily accommodates this high volume of sales, preventing the need for high numbers of staff yet still delivering impressive levels of customer service whilst still having plenty of spare capacity.


This company/brand’s reputation is impeccable, they have a 99% positive feedback rate on and 99.7% on eBay UK. They are top rated sellers on Amazon with many number 1 best-selling products and also Top rated sellers on


The business has long established supply agreements in place and sources high quality items at very competitive prices. They have excellent internal systems so they can rank new products to ensure consistent quality control throughout the range. This is helping to develop the brand The business is very service driven and as such is regarded very much at the top of the market for  quality in terms of trusted brands, choice of solution, delivery, and always strives to satisfy the customers' requests and needs.


Growth and Expansion/Opportunities:


The business has expanded and enjoyed impressive profitability since inception, however, it still has widespread opportunities for further growth and development. These opportunities include:

  • Expanding product range, the business has many new items ready to go.
  • Selling in more countries.
  • Selling on more marketplaces.
  • Put marketing efforts into website using PPC and Social media marketing campaigns.


There is a vast range of additional complimentary product possibilities that would be superb additions to the business for increasing its online sales.


The brand and reputation has been forged. The company is ideally positioned for a new owner wishing to expand the business and take it through its next natural period of growth and increased profitability.


Integration into an existing e-commerce operation would also be straightforward.


This is a huge opportunity for the right buyer to return the Business to its 2019 levels of trading and profitability.




The business is very much geared to online sales and marketing. As already mentioned the business’s own website enjoys very impressive organic rankings and feedback and also enjoys excellent exposure via other portals and undertakes sponsored advertising on both Amazon and eBay. It also has its own brochure and does limited direct mailshots (this is an area that could be significantly developed).




The business model has been developed in such a way that it is a very simple business to run. The owner has invested in technology and third party fulfilment to ensure high efficiency and eradicate the need for large numbers of staff. The owner is very much part time in the business.


Staff required- Customer Services Manager and 2 Warehouse Operatives.


There are no employees within this business. This company pays a management charge to one of the vendor’s other businesses for the above staff resource. This gives a new owner huge flexibility with regards possible relocation and ease of integration into an existing operation.


It must be noted that the business is NOT dependent on the owner.



Business Hours:


Websites: 24/7

Office:     08:30-16:30 Monday to Friday





There are no premises associated with the sale- the business is truly relocatable. Its clients are nationwide and overseas so it could be based anywhere within the UK with no impact on sales.


The current operation is run from the premises of the vendors other company. This business pays a management charge for rent/utilities/services etc.



Financial Information:


The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.


Turnover in 2018-19 was £3.163m with a GP of £707k;

In 2019-20 turnover was £1.7m with a GP of £330k.

Current year turnover is estimated at £400k with a GP of £120k.



Stock estimated at £150,000.




Asking Price:


The asking price is for the Goodwill and SAV of the business.


Support and Training:


Vendor will provide a comprehensive handover to ensure a seamless transition and continuity of trading, this should be relatively straight forward based on the current business model.


Business Information
Turnover: £400,000.00 Annually
Is this business relocatable: Yes
Business Sector: Ecommerce/Website based retail, Online Retailers
Statistic Information
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Business Profile
Equipment: na
Key strengths: na
Key Opportunities: na
Financial performance: na
Asking Price: na
Advertising and Marketing: na
Growth and Expansion: na
Premises: na
Business Hours: na
Employees: na
Support and Training: na

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