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Sun, Sep 27 2020 12:48:44 AM  |  /

IE095-Cumbria-£120,000-Advertising Medium for Jobs - On-line and Paper

Business Id:000446     |    Reference: IE095
Business Description

Based in Cumbria, this advertising paper was launched over 10 years ago and is an independent jobs publication distributed in and around the South Lakes & North Lancashire area. The paper is distributed free around the local area and is highly targeted to a job-seeking audience, as is the accompanying website.

Printed in Kendal and distributed every fortnight, the paper’s circulation ranges from 11,000 to 15,000. There is considerable potential for growth as the paper has only ever been run by one person working part-time from a home office, with no outgoing sales calls and a very small social media presence.

Key features:

- Loyal customer base

- Highly profitable with scope for significant growth

- Easily managed by a sole person or a valuable addition to a larger business portfolio

Business Information
Turnover:£91,000.00 Annually
Is this business relocatable: Yes
Business Sector: Advertising agencies
Requirment Agency
Statistic Information
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Business Profile
Key strengths:
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Asking Price: 120,000
Advertising and Marketing: The local newspaper The Westmorland Gazette which charges over twice the amount for recruitment adverts despite the majority of their readership being retirement age. Also online providers such as Indeed would also be considered competitors.
Growth and Expansion: Huge potential - the paper has been run by one person working on it part-time. Social media has not been pushed. No outgoing sales calls to local businesses are made. It s been kept very simple and efficient but could certainly be easily grown with the right people/ team behind it. This is before even considering expanding the coverage area of the paper and replicating the business model in other geographic areas.
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