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Sat, Apr 04 2020 02:34:16 AM  |  /

Beauty & Aesthetics Salon specialising in the full range of soft beauty, body massage, fac

Business Id:000398     |    Reference: CQ217
Leasehold Price:
£225,000.00
Business Description

Beauty & Aesthetics Salon specialising in the full range of soft beauty, body massage, facial treatments and nail care combined with aesthetic treatments for both Men and Women
Ref. CQ217
Location : Buckinghamshire
Asking Price : £225,000 including net assets
This attractive business was opened in 2007 and is a partnership which started as a simple nail salon and has now become one of the premier beauty businesses in Bucks. The salon offers a wide range of soft beauty treatments such as waxing, eyelash extensions, massage, nails, pedicures and spray tanning together with more advanced treatments such as laser hair removal, Medik8 Facials and body contouring treatments.
Very well located in the centre of a busy and affluent Buckinghamshire market town, the salon offers a superb customer service and over the years has grown to be an important part of the community. Customers love the many treatment experiences the salon offers. All treatments are provided by highly skilled and very well trained, professional beauty therapists.
The real power and energy of the salon comes from the attentive and courteous service provided by the staff and the high levels of customer service and satisfaction they generate.
Not surprisingly, the salon enjoys a good level of patronage and enjoys a high percentage of repeat custom. There are a total of 11,700 client records on the company database, with in excess of 600 new clients seeking out services every year with more than 1,600 visiting the salon in a 12 month period.
The average appointment value is £49 and staff utilisation is around 80%. Presently the salon has 3 full time staff and 2 part time. All staff are professionally qualified and insured.
The target market for the salon is very much the affluent residents of this busy town and its nearby villages and towns.
The business has all the equipment needed to operate in this sector and uses specialist salon software systems for client booking and management, including online booking and mobile app.
This opportunity is an ideal business for anyone looking to establish a foothold in the health and beauty sector or for someone already in the sector looking for a strongly performing, additional outlet to bolt on to their existing business. There is plenty of scope to enhance the higher value aesthetic offer with a captive client database.
One important strategic asset relates to the business’ hair removal offer which utilises the Alma Soprano Laser which is regarded as the premier laser within its class and price. It is widely sought by potential clients who are happy to travel for treatment.
The salon is an excellent location on the second floor of a character building which offers an ideal level of privacy and discretion. Public parking is very adjacent.
The salon is supported by a professionally built website as well as a Facebook page which means the salon traditionally hasn’t needed to spend vast sums on marketing, rather benefitting from its reputation and referrals. Time is spent ensuring that the salon is found at the top of Google for all related beauty searches.
The company receives outstanding feedback on all aspects of the business, from premises, comfort and style, quality and value of the treatments and of course the brilliant therapists.

 
Business Information
Turnover:£265,000.00 Annually
Profit:£94,000.00 Annually
Property Status:   Leasehold
Is this business relocatable: No
Business Sector: Beauty Salons, Nail Bars and Nail Salons, Tanning Salons
Statistic Information
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Business Profile
Equipment:
Key strengths: The Company has the following key attributes: • Well established salon – ideally located • Sophisticated presentation • State of the art treatment equipment • Highly skilled, loyal team of therapists • Specialist appointment booking software with texting and reminders • Appropriately furnished, attractive premises • Loyal, regular customer base and a data base of more than 11,000 records • Excellent growth and expansion opportunities.
Key Opportunities:
Financial performance: The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler. Turnover circa £265,000 per annum Gross profit circa £143,000 Adjusted Net Profit: circa £94,000 Net assets: circa £28,000
Asking Price: The Asking Price of £225,000 including net assets, is for 100% of the consideration of the company, assuming Net Assets of circa £28,000 on completion (calculated on a zero cash-zero debt basis). The final selling price will have a £1 for £1 adjustment fo
Advertising and Marketing: The spa has a very well designed and informative website and performs very well in all of the major search engines for all appropriate search terms. The business is found on social media and sends out email offers. By far the most effective form of marketing for the business however, arises from the finest form of marketing, high levels of customer service which encourages a loyal customer base and strong word of mouth recommendation.
Growth and Expansion: There is certainly an increasing consumer demand for salons at all price points with further sustained growth being anticipated in this sector. This business is expected to continue to benefit from the growing demand for a higher value service provider to capitalise on this social trend. Future growth could be achieved by adding more services, especially with regard to the aesthetic offer and with further investment in marketing and advertising to increase awareness of the salon to its target audience and beyond its current geographical catchment area and expand into a chain.
Premises:
Business Hours: Mon & Tue: 10am – 5pm Wed & Thurs: 9am – 8pm Fri: 9am – 6pm Sat: 9am – 5pm Sunday: Closed
Employees: The salon has a great staff structure known for being knowledgeable and friendly. Presently the salon has 3 full time staff and 2 part time. All staff are professionally qualified and insured.
Support and Training: Full business familiarisation, training and handover will be provided for a period of time to ensure a smooth transfer of the business to new owners.

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