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Sat, Feb 29 2020 08:56:14 AM  |  /

Boat Cruise Business, Visitor Tours, Parties & Private Hire Inc.

Business Id:000307     |    Reference: CN052
Business Description

Boat Cruise Business, 
Visitor Tours, Parties & Private Hire Inc. 70+ maximum capacity steel vessel
The water based sights & sounds of Cardiff - celebrating with friends and colleagues
Ref. CN052
Location : Cardiff
Asking Price : £180,

Having successfully carried out this rebrand and change of focus and wider appeal, the company now consistently makes a turnover of £125,000, with a net profit of £30,000 and passenger numbers have increased to 13,000 which we consider to be very high considering the boat has a limited capacity of 70.

The customer service is excellent and comprehensive information & helpful advice for all services is available for any enquiries.

There is a lot of work to be gained. The business would benefit from a new owner with more energy to explore currently unexploited opportunities. A more proactive approach and enthusiasm could further increase revenues in the future.

The majority of employees are on freelance contracts, with one seasonal full time boat-master and several freelance boat-masters used from time to time to help out over peak months and their details can be provided.

The boat has the appropriate passenger certificates and relevant licenses to operate and a program of planned works for 2017 has installed seating on the roof thus increasing the capacity to 70 passengers. The hull is in great seaworthy condition having been ultrasonic tested in 2015, the new main engine was installed in 2013 and a new generator installed in 2016.

• All marketing materials such as leaflets and graphics as well as the display stand at Mermaid Quay

• Details of contractors and organisations to ensure a smooth transition as well as training to skipper the boat if required and the transfer of all relevant licenses to ensure the business continues to operate successfully

This 45-50 minute excursion sails around Cardiff Bay to the Cardiff Barrage over towards Penarth along the mouth of the River Ely to view yacht clubs and buildings surrounding the area, before returning to Mermaid Quay.
The company’s party boat is available at the weekend for private hire and is the perfect venue for:

• Special Occasions
• Hen Parties
• Stag Parties
• Fully Heated Cabin
• 3 Hour Disco
• Request your Favourite Tunes
The party boat is available for teen parties and is the perfect venue with:

• 3 Hour Disco
• Capacity of 70

No alcohol is available on teen party boats.

Private hire

Financial Information:

Turnover circa: £125,000 per annum
Vessel value circa: £165,000

The Asking Price of £180,000 is for 100% of the issued capital of the company, assuming Net Assets of circa £198,000 on completion (calculated on a zero cash-zero debt basis). The final selling price will have a £1 for £1 adjustment for any rise or fall in this benchmark Net Asset figure of £198,000 at completion.

The main sources of marketing remain the website, with Facebook, twitter and trip advisor also being used. The email database has over 10,000 email addresses and printed leaflets are distributed to outlets throughout South Wales in the run up to the beginning of the season and topped up throughout. The company also has a strong relationship with various third party companies who resell its services on a commission basis.

The company berths its vessel in the Cardiff Bay area.

Monday – Sunday: 9:00am – 6:00 pm and Private hire outside these times.

The vendor is willing to negotiate a suitable time for training or handover to ensure a successful transaction.

The vendor wishes to join his family in Australia.

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at


Business Information
Turnover:£125,000.00 Annually
Profit:£30,000.00 Annually
Is this business relocatable: No
Business Sector: Other Entertainment & Leisure businesses, Boat Hire / Charter Businesses
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