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Mon, Aug 03 2020 10:06:55 AM  |  /

Award Winning Brand /Show within the Exhibition Industry specialising in WEDDING MARKET

Business Id:000230     |    Reference: AO066
Price:
£49,950.00
Business Description

Highly reputable & long established Multi-Award Winning Brand /Show within the Exhibition Industry specialising in the “WEDDING MARKET”
Ref. AO066
Location : Scotland/Relocatable
Asking Price : OIRO £49,950

The brand are proud to deliver high profile award winning events, bringing together an array of dynamic & creative SME’s and promoting business growth within the wedding market it serves. Typically the vendor’s brand is responsible for hosting 2 events a year and the awards it has won, bears testament to its quality of delivering year on year. Shows are significant in size and typical PAID exhibit numbers range between 105-128 Exhibitors per show.

With the average Scottish wedding now costing around £28,000 there is significant spending power at the shows! (Source SWD) With its direct focus attracting approximate audiences of 3-4,000 visitors per show whom are dedicated, serious and high affluent buyers, the shows target Visitors Demographics from ABC1 and geographically who will travel up to 5 hours, from all over Scotland and England.

Intangible Assets:

Customer Service:

Key Strengths:

• Access to highly valuable Exhibitor & Visitor Databases with affluent buying power.
• Increase Profitability in such a fast and competitive industry through immediate market penetration – increase market share more quickly than through organic growth.
• Attractive bolt on-Grow this as a sister arm, cost saving by cross selling & up selling your existing advertising medium.
• Opportunity to increase other advertising platforms – advice with industry expertise and knowledge
• Established Reputable Branding of Show Title for over 18 Years
Key Opportunities:

This is ideal time to hand over the brand/shows after recently winning the prestigious industry awards. Indeed a prime opportunity for a new owner with many options to expand geographically and/or to focus on other untapped potential revenue mediums, that would complement the show & growth i.e. Show Programme Adverts to sponsorship + other areas, with correct structure of staffing the potential to increase the sales of sqm is unlimited. The option would be there to have more monopoly of the market & indeed the power to attract other advertising sales, seller is happy to share expertise knowledge of other revenue builders that is in demand.

The opportunity is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

 

Gross Profits circa £60,000-£70,000 p.a.

Is for the goodwill and associated assets/intangibles of the business and not the Limited company. Assets include: CRM database, domains, websites, show titles, IPR, visitor database, exhibitor lists, business plans, powerful successful marketing strategies and the valuable unpatented technical know-how etc.

 

A new owner will have immediate access to the show’s National Marketing Campaigns, company’s successful marketing, PR & advertising strategies and formula to attract a highly affluent visitor audience, with buying powers to deliver the expectations of a high R.O.I. to exhibitors due to the vendor’s policy on non-saturation.

 

The show/brand also benefits from very impressive referrals- Repeat & Existing Customers’ Business from previous show(s) varies between: 54-69%

This is a goodwill and intangible asset sale and as such there are no premises associated with the sale.

 

There are no employees associated with this sale as we are not selling a company.
Support and Training:

Looking for finance ?

 

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

 
Business Information
Turnover:£150,000.00 Annually
Is this business relocatable: Yes
Business Sector: Marketing Businesses, Wedding Services
Statistic Information
Total Views:
Impressions:
Total Enquiries:
Last Viewed:
Last Updated:
Last Enquiry Made:
Business Profile
Equipment:
Key strengths: This brand has forged an enviable reputation in the market based on many years historical and successful trading and service provision. It has many strengths including: • Access to highly valuable Exhibitor & Visitor Databases with affluent buying power. • Geographical Show Growth – Buy into a Fast & most efficient customer base with potential customers awaiting to sign up + repeat business. • Increase Profitability in such a fast and competitive industry through immediate market penetration – increase market share more quickly than through organic growth. • Limited Competition • Attractive bolt on-Grow this as a sister arm, cost saving by cross selling & up selling your existing advertising medium. • Potential Revenue Growth - awaiting to take to the next level! • Opportunity to increase other advertising platforms – advice with industry expertise and knowledge • Generate New Business accessing valuable & managed database • Established Reputable Branding of Show Title for over 18 Years • Over 6,500 registered Visitors /Buyers & CRM Database of 8,000 exhibitors, customers & high prospect customers
Key Opportunities: Turnover & bottom line has potential for higher growth in various areas by increasing: more sqm sold, increase regional/number of shows, increase the well awaited other advertising mediums and sponsorships for the show and attendees ticket sales. This is ideal time to hand over the brand/shows after recently winning the prestigious industry awards. Indeed a prime opportunity for a new owner with many options to expand geographically and/or to focus on other untapped potential revenue mediums, that would complement the show & growth i.e. Show Programme Adverts to sponsorship + other areas, with correct structure of staffing the potential to increase the sales of sqm is unlimited. The option would be there to have more monopoly of the market & indeed the power to attract other advertising sales, seller is happy to share expertise knowledge of other revenue builders that is in demand.
Financial performance: The opportunity is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler. Typical 2 Show Turnover circa £130,000-£150,000 p.a. Gross Profits circa £60,000-£70,000 p.a.
Asking Price: Is for the goodwill and associated assets/intangibles of the business and not the Limited company. Assets include: CRM database, domains, websites, show titles, IPR, visitor database, exhibitor lists, business plans, powerful successful marketing strategi
Advertising and Marketing: A new owner will have immediate access to the show’s National Marketing Campaigns, company’s successful marketing, PR & advertising strategies and formula to attract a highly affluent visitor audience, with buying powers to deliver the expectations of a high R.O.I. to exhibitors due to the vendor’s policy on non-saturation. Credibility of the award winning shows and ongoing advertising, enables continuous recommendations for ever increasing incoming exhibitor’ enquiries to exhibit via email & telephone from website and extensive list of other platforms. The show/brand also benefits from very impressive referrals- Repeat & Existing Customers’ Business from previous show(s) varies between: 54-69%
Growth and Expansion:
Premises:
Business Hours:
Employees: There are no employees associated with this sale as we are not selling a company. Minimum staffing resources required.
Support and Training: The owner will provide full business familiarisation, training and handover as required to ensure a smooth transfer of the brand/show to new owners.

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