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Sun, May 31 2020 05:39:04 PM  |  /

Prestigious Affiliate Marketing Agency

Business Id:000193     |    Reference: CC182
Leasehold Price:
£1,650,000.00
Business Description

Prestigious Affiliate Marketing Agency
Ref. CC182
Location : East Midlands/London
Asking Price : OIRO £1,650,000 (inc.net assets)

Its core service is in the provision of affiliate marketing management on behalf of both retailers and brands. This is a highly specialist offering and there are very few competitors in this market, nationally and internationally. As a result of this and it’s unique consultative approach to business the company has grown quickly to become a highly successful organisation with a large and diverse range of prestigious clients with lucrative budgets and spend.

Seen as an up-and-coming and bold consultancy, this business has quickly forged a sterling reputation in the retail/brand sector and developed exclusive commercial arrangements with key partners including affiliate networks (inc. tracking software) to deliver impressive results.

This business has adopted a “can-do” approach to its work and can manage every element of the affiliate program from start-up, recruitment, promotion, cost reduction, validation and reporting on a local, national and global scale if needed. Through its work not only does it further enhance its client’s brand reputation, commercial worth and popularity, it also strengthens its own. It generates impressive profitability, there is structure, and staff have the skills and experience to manage all areas of the business on a day to day basis, so much so that the vendor now only operates in the business on a part time strategic basis.

The agency has over 50 years combined experience managing affiliate programs and understands the importance of these programs to their partners and the added value it brings. The business has the in-house experience to accurately identify client requirements and the ability to react quickly to ensure smooth and highly effective campaign completion with tangible results.

Key Strengths:

• Low cost base, small London portal with larger head office in East Midlands
• Fixed Fee retainer rather than revenue share pricing model
• Over 50 years of combined experience managing affiliate programs
• Very high profile clients with budgets and ongoing projects

Financial Information:

Net Assets circa £320,000.

The recent expansions with a presence in London and USA will further fuel this.

The Asking Price of OIRO £1,650,000 is for 100% of the issued share capital of the company and includes Net Assets circa £320,000. Should the net asset position be different from this benchmark value at time of sale the price will be adjusted up or down accordingly on a £ for £ basis.

The company has a very strong online presence as you would expect and attends various trade shows, has an ongoing pay per click (PPC) campaign and also has a marketing network company it works closely with to ensure ongoing enquiries and market penetration. This is backed up with a high quality suite of brochures and online content/website, not to mention recommendations and referrals.

The affiliate industry is forecast to grow to £70bn worldwide by 2020, there are over 4,000 advertisers utilising affiliate marketing and tens of thousands not currently exploring affiliate.

• International growth (The company has recently launched a US subsidiary that is ripe for development)
• Influencer marketing

Premises:

More recently the business has also set up a small office in London on a flexible lease agreement.

The vendor has put in place an excellent team of some 16 full time staff including strong senior management who run the business on a day to day basis. This enables the owner to operate part time and this is purely on a strategic level.

Support and Training:

As already mentioned the vendor only tends to operate par time and on a strategic level.

Personal reasons.

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at HYPERLINK "mailto:finance@turnerbutler.co.uk" finance@turnerbutler.co.uk

 

Business Information
Turnover:£890,000.00 Annually
Property Status:   Leasehold
Leasehold Term: Rent is very reasonable. Lease is circa 3 years w
Is this business relocatable: No
Business Sector: Advertising agencies, Management Consultants, Marketing Businesses
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