McDonald’s develops, operates, franchises, and services a system of restaurants that prepare, assemble, package, and sell a limited menu of value-priced foods under the “McDonald's System.” McDonald's restaurants offer the public a high standard of quality and uniformity in food, service, and decor. McDonald's restaurants are located in freestanding buildings, storefronts, food courts, and other locations that are appropriate to McDonald's image.
- Case Studies
Franchise Offer: McDonald’s offers four types of franchises:
Traditional restaurant: franchise offered is located in freestanding buildings, store fronts, food courts, and other locations. The franchisee operates a full-menu restaurant, offering the public a high standard of quality and uniformity in food and service. The term of a traditional restaurant is generally 20 years.
Satellite locations: The franchisee is granted the right to operate the franchise in a retail store, strip center, airport, universities, hospitals, and other diverse locations. These restaurants serve a scaled-down menu of a traditional McDonald’s Restaurant and in some cases may also serve non-McDonald’s trademarked products. The term of the franchise depends on the location.
STO and STR locations: ‘Small Town Oil’ locations are situated in fuel stations/convenience stores, and operate a full-menu McDonald’s restaurant within the shared space. ‘Small Town Retail’ locations that anchor a small retail center in rural communities.
BFL franchises:‘Business Facilities Lease’ franchises grant franchises with leases that include the business facilities. Under a BFL, the franchisee has a conditional option to purchase certain restaurant assets after the first year and extend the franchise for up to 20 years after the beginning of the term.
An extensive cross-generational survey of 3,000 UK parents, children and grandparents reveals the ultimate ingredients for a great storyteller
14 million books to be distributed in a landmark partnership between McDonald’s, National Literacy Trust, Penguin Random House Children’s UK and the Roald Dahl Literary Estate
A new reading companion app developed to bring to life Roald Dahl’s tales